Case Study: Early Wins from Low Budget Lead Campaign
Challenge
A beauty studio owner in St. Louis, MO wanted to generate more client bookings but was hesitant to invest heavily in paid ads after past campaigns didn’t deliver consistent results.
Like many small studio owners, she was wearing all the hats — artist, marketer, and scheduler — without the systems to consistently turn online interest into booked appointments.
The goal: test whether Meta ads could produce qualified leads and paying clients at a low daily budget, and build a system that could later be automated and scaled.
Within this test, one truth became clear
It’s not a lead problem. It’s a system problem.
The leads were there. What was missing was structured follow-up, automation, and nurture, the systems that turn
attention into appointments.
Strategy Implemented
We launched a Tier 1 “Consultation + Intro SMP Session” campaign as a low-risk test using $10/day in ad spend. The goal was to validate offer performance, creative resonance, and lead quality before introducing automation.
Core System Elements:
Offer: “Consultation + Intro Session” — designed as a low-friction entry point.
Creative: Simple, transformation-focused visuals with confidence-based messaging.
Targeting: Local radius targeting around St. Louis to capture nearby, high-intent leads.
System: Meta lead form + automated follow-up, with advanced automation scheduled for next phase.
Core System Elements:
Campaign Overview
Location: St. Louis, MO, USA
Duration: 14 Days (Oct 6–20, 2025)
Daily Ad Spend: $10/day
Total Spend: $141.83
Reach: 4,718
Impressions: 7,128
Cost per Lead (CPL): $6.45
Total Leads: 22
Engagement Ranking: Above Average
Conversion Rate Ranking: Above Average

In just 14 days, the campaign generated 22 qualified leads at a $6.45 CPL, outperforming beauty industry averages ($15–$25).
Out of the 22 leads, 4 converted into paying clients within the first two weeks.
2 Intro Sessions at $400 each ($800 total)
2 Full Packages at $2,500 each ($5,000 total)
That’s $5,800 in total revenue from a $141.83 ad spend — delivering a 40.9× ROI before any automation or retargeting was added.
This low-risk $10/day test proved that strong creative and the right offer can produce profitable results without a big budget. Within just two weeks, the campaign generated consistent leads, validated demand, and proved the system is ready to scale.
Highlights:
Generated 22 quality leads at only $6.45 CPL
Converted 4 clients, producing $5,800 in new revenue
Achieved Above Average engagement and conversion rankings
Demonstrated a 40× ROI on ad spend
Confirmed that scaling with automation can easily push results to $10K–$15K/month
Case Study: Marlboro, NY Med Spa – Scaling with Targeted Campaigns and VA Support
Challenge
When we partnered with this Marlboro, New York–based medical spa, the goal was to create a consistent lead flow and scale revenue across their core services: Botox, body sculpting, and medical weight loss. The spa offered exceptional treatments and had strong community demand, but lacked a system to efficiently manage leads, automate follow-ups, and convert prospects into paying clients.
Before our partnership, the spa’s marketing relied on sporadic ad campaigns and manual lead handling. Many inquiries were never followed up with, appointment scheduling was inconsistent, and there was no centralized system for tracking leads or re-engaging past prospects. As a result, opportunities were being missed and growth had plateaued.
Strategy Implemented
To unlock the spa’s full potential, we implemented a structured growth framework built around paid campaign optimization, automation, and dedicated lead management support.
Core System Elements:
Campaign Development and Targeting
We launched Meta ad campaigns focused on Cosmetic Injections and Body Sculpting, Botox, Fillers, and PDO Threads, and Body Sculpting, Weight Loss Shots, and Lipo Shots. Each campaign was designed with unique offers and clear audience segmentation to maximize lead generation and service interest.
Lead Management and VA Support
Our virtual assistant team managed all calls, appointment scheduling, and follow-ups. This ensured every new lead was contacted promptly, appointments were confirmed, and no inquiries were lost in the process.
Lead Management and VA Support
Our virtual assistant team managed all calls, appointment scheduling, and follow-ups. This ensured every new lead was contacted promptly, appointments were confirmed, and no inquiries were lost in the process.
Offer and Content Optimization
The campaigns included value-driven offers and consistent organic content to build trust, improve engagement, and increase ad conversion efficiency.
Campaign Overview
Primary Campaigns: Botox, Body Sculpting, Weight Loss
Duration: 60 Days (May 15 - July 15, 2025)
Total Ad Spend: $2,363.92
Gross Sales: $21,799.50
Reach: 25,000+
Impressions: 68,000+
Cost per Lead (CPL): $15–$19
Total Leads: 170+ Meta leads
Engagement Ranking: Above Average
Conversion Rate Ranking: Above Average


Over a two-month period, the spa generated $21,799.50 in gross sales with an ad spend of $2,363.92, producing a 9.2x return on ad spend (ROAS). The campaigns delivered consistent leads at an average cost per result between $15 and $19, supported by strong reach and engagement.
By combining precise campaign targeting, automated follow-up systems, and dedicated VA support, the Marlboro Med Spa transformed its marketing operations and achieved measurable growth. This approach not only boosted revenue but also streamlined appointment management, improved client communication, and positioned the spa for sustainable long-term success across its Botox, body sculpting, and medical weight loss services.
Case Study: Illinois Med Spa – From $15K to $100K Per Month
Challenge
When we first partnered with this Illinois-based medical spa, the business was generating between $15,000 and $25,000 per month. Their services were exceptional and clients were satisfied, yet growth had plateaued. Advertising efforts were inconsistent, and there was no structured system to convert leads efficiently or retain patients long term.
The spa’s marketing relied on simple introductory offers without automation, retargeting, or systematic follow-up. As a result, new leads often went cold, existing patients were not re-engaged, and opportunities for upselling or repeat visits were largely untapped. Despite having strong potential, monthly revenue remained stagnant at $15,000 to $25,000.
Strategy Implemented
To unlock the spa’s growth potential, we designed and implemented a complete growth framework built around four key pillars:
Core System Elements:
Offer Ladder Optimization
We structured a clear offer ladder that included entry-level Botox offers, mid-tier filler packages, and premium facelift procedures with financing options. This created a smooth customer journey from low-commitment services to high-value treatments.
Automation Systems
We developed automated workflows including instant SMS follow-up, email nurture campaigns, and reactivation sequences for dormant leads. This ensured that every inquiry was contacted promptly and every past lead was re-engaged effectively.
Retention and Upsell Campaigns
We launched recall reminders for Botox clients, introduced VIP membership programs, and created cross-sell opportunities into premium services. This improved client lifetime value and helped sustain consistent revenue growth.
Content and Organic Proof
We built a consistent organic presence through social media posting, video testimonials, and review integration. This increased credibility, which in turn improved ad performance and conversion rates.
Campaign Overview
The impact was rapid and measurable. Within the first few months, the spa’s revenue climbed to a steady $40,000 per month. By the fourth month, the business had doubled again, reaching $100,000 per month, all while maintaining the same ad spend.
Starting Revenue: $15,000 to $25,000 per month
After System Implementation: $40,000 per month baseline
Sept - Dec 2024: $40,000 per month
Jan - April 2025: $100,000 per month
Ad Spend (January to April 2025): $14,279
Return on Ad Spend (ROAS): 23.7x
Revenue (Sept to Dec 2025): $116,776
Revenue (Jan to April 2025): $337,842
Engagement Ranking: Above Average
Conversion Rate Ranking: Above Average



This transformation demonstrates how a well-structured marketing system can unlock significant growth without increasing ad spend. By combining offer optimization, automation, retention strategies, and consistent organic proof, this Illinois med spa achieved sustainable, scalable success — growing from a stagnant $15,000 per month to a thriving $100,000 per month business in just four months.


It’s a full breakdown of your med spa’s marketing, lead flow, and conversion systems.
We show you where revenue is being missed — and give you a personalized plan to fix it.
Think of it as a roadmap from where you are now, to where you want to grow.
Our team begins implementing the systems mapped out in your diagnostic —
from automations and reactivations to ads and review optimization.
You’ll start seeing movement within weeks, and measurable results within 30–90 days.
No. The Revenue Rewire System works whether you have a full ad budget or you’re starting lean.
We optimize for efficiency first — so every dollar, email, and lead works harder for you.
No. We work month-to-month.
If you’re not seeing measurable ROI, you can pause anytime.
We believe in earning your trust — not locking you in.
Most agencies just run ads.
We build systems — automations, reactivations, and follow-up processes that convert leads into long-term clients.
You don’t just get marketing; you get predictable growth.
Most clients notice engagement and booking increases within the first 30 days.
By 90 days, your new system is optimized and compounding — producing consistent, trackable results.